PR ponderings
The musings of an ex-PR girl, now PR academic, on all things work, life and, of course, PR.
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02/24/2010
Leaving!
I can't get to grips with typepad so this blog will be moving to blogspot which seems to work more to my liking. Toodle pip!
Feb 24, 2010 8:24:23 AM
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Five steps to behavioural change?
PR Week reports that the Central Office of Information (COI) has issued a 'five-step' guide for behaviour change campaigns. This despite pages of academic text attesting to the difficulty and complexity of achieving behavioural change. I would like to see the evidence that the COI's behavioural change campaigns have actually realised real changes in peoples lives before I followed their prescriptive advice. It would also be good to see evidence that the guidelines' authors had consulted behavioural change experts and academics before publishing their advice. Evidence-base anyone?!
Sarah Williams
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Richard Bailey:
Of course youre right that achieving behavioura...
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Five steps to behavioural change?
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