- PR ponderings

11/26/2009

Just had a meeting with Dorota, one of my PR student reps. She is conducting a survey on behalf into what students expect from a PR degree. Please do all get involved and share your views - I'm looking forward to reading the results and feeding them into the course review that I doing at the moment. For more information, contact Dorota Deptula through the Uni email system.

Nov 26, 2009 5:47:42 AM

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Networking comes naturally to PRO's! Social networking is big news - if you're not tweeting, posting status updates on facebook or linking up on Linked In, you're in the minority these days. So it's no surprise that PRO's have a social network all of their own! PR Open Mic is a great site for those working in, studying or researching the PR industry and a 'must have' site for all PR students! As far as I know, academia (www.academia.edu) and PR are the only professions with specialist social networking sites - anyone know of any others?

Five steps to behavioural change? PR Week reports that the Central Office of Information (COI) has issued a 'five-step' guide for behaviour change campaigns. This despite pages of academic text attesting to the difficulty and complexity of achieving behavioural change. I would like to see the evidence that the COI's behavioural change campaigns have actually realised real changes in peoples lives before I followed their prescriptive advice. It would also be good to see evidence that the guidelines' authors had consulted behavioural change experts and academics before publishing their advice. Evidence-base anyone?!