PR Week reports that the Central Office of Information (COI) has issued a 'five-step' guide for behaviour change campaigns. This despite pages of academic text attesting to the difficulty and complexity of achieving behavioural change.
I would like to see the evidence that the COI's behavioural change campaigns have actually realised real changes in peoples lives before I followed their prescriptive advice. It would also be good to see evidence that the guidelines' authors had consulted behavioural change experts and academics before publishing their advice. Evidence-base anyone?!
Social networking is big news - if you're not tweeting, posting status updates on facebook or linking up on Linked In, you're in the minority these days. So it's no surprise that PRO's have a social network all of their own! PR Open Mic is a great site for those working in, studying or researching the PR industry and a 'must have' site for all PR students!
As far as I know, academia (www.academia.edu) and PR are the only professions with specialist social networking sites - anyone know of any others?
Heather's blog is great and I thoroughly recommend it - far more slick and professional than mine and some excellent thoughts and observations here.
The research project that I have been undertaking with Insignia Communications is almost complete now and we have just signed off the final version of the report. It's looking good and I'm pleased with it. An assault on the media is planned shortly so watch this space for more information.
I've really enjoyed working on it and I think our findings are fascinating but I'm keen to do a more in-depth social semiotic analysis of the data now - I think there are richer and more nuanced findings to be made with this kind of analysis, so I'm hoping to get time to make a start on this after Christmas.
In the meantime, there is definitely enough material here for a level one class on media spokespeople and I'm looking forward to giving that next semester.